Development and Prospects of Sports Industry in China 2019-2024-中商產業研究院

內容概括

Development and Prospects of Sports Industry in China 2019-2024

報告目錄

1 Summary of development of Sports Industry in China

1.1 Overview of the sports industry

1.1.1 Definition and classification of sports industry

1.1.2 Formation and development of sports industry

1.1.3 Analysis of the development stage of sports industry

1.1.4 Industrial chain analysis of the sports industry

1.1.5 National economic status of the sports industry

1.2 Development environment of sports industry policy

1.2.1 Supervision system of sports industry

1.2.2 Administrative regulations of sports industry

1.2.3 Interpretation of sports industry related policies

1.3 Social Development Environment of Sports Industry

1.3.1 Sports consumption demand of urban and rural residents

1.3.2 Analysis of the fourth national physical fitness monitoring

1.3.3 Research of Chinese students' physique and health

1.4 Development situation of Sports Industry

1.4.1 Achievements in the development of China's sports industry

1.4.2 Development status of China's sports industry

1.4.3 Development scale of China's sports industry

1.4.4 Constraints on the development of sports industry in China

1.5 Analysis of sports consumer demand

1.5.1 Demand characteristics of sports consumer

1.5.2 demand behavior of sports consumer

1.6 Development strategy of sports industry

1.6.1 SWOT analysis of the development of China's sports industry

1.6.2 Brand operation strategy of sports industry in China

1.6.3 Countermeasures for the construction of Chinese community sports industry

1.6.4 Recommendations and countermeasures of sports industry consumption

1.6.5 Standardization of China's sports industry

2 Development status of China's competitive sports industry

2.1 Overview of China's competitive sports industry

2.1.1 Status of China's sports competitive industry

2.1.2 Development stage of competitive sports industry

2.1.3 Development achievements of competitive sports industry

2.1.4 Industrialization management of competitive sports

2.2 Operation mode of Chinese sports events

2.2.1 Government-led type

2.2.2 Commercial organization type

2.2.3 Production enterprise type

2.2.4 Mixed type

2.3 Social development environment of sports industry

2.3.1 Audience of professional sports events

2.3.2 Development characteristics of professional sports clubs

2.3.3 Status of professional sports clubs

2.3.4 Incentive system of professional sports industry

2.3.5 Constraints on the development of professional sports industry

2.3.6 Development countermeasures for professional sports industry

2.4 Operation of Chinese professional sports clubs

2.4.1 Source of fund for professional sports clubs

2.4.2 Business model of professional sports clubs

2.4.3 Status of professional sports club financing

2.5 Development strategy of Chinese competitive sports

2.5.1 SWOT analysis of competitive sports development

2.5.2 Development goals and tasks of competitive sports

2.5.3 Countermeasures and measures for the development of competitive sports

3 Operation of major sports events at home and abroad

3.1 Demand and operational strategy of football market

3.1.1 Demand and market operation of football match

3.1.2 Operation of the Chinese Football Super League

3.2 Market demand and operation strategy of basketball match

3.2.1 Demand and market operation of basketball match

3.2.2 Operation of China Basketball Professional League

3.3 Operation of Chinese table tennis match

3.3.1 Development status of the Table Tennis Super League

3.3.2 Organizational form of the Table Tennis Super League

3.3.3 Attendance rate of the Table Tennis Super League

3.3.4 Main sponsor of the Table Tennis Super League

3.3.5 TV broadcast in Table Tennis Super League

3.3.6 Operation promotion strategy of the Table Tennis Super League

3.4 Operation of Chinese badminton match

3.4.1 Demand and market operation of badminton match

3.4.2 Operation of the main badminton matches

3.5 Operation of Chinese tennis match

3.5.1 Demand and market operation of tennis match

3.5.2 Operation of the main tennis matches

3.6 Operation of China's F1 Events

3.6.1 Organization of the F1 events

3.6.2 Number of visitors in the F1 events

3.6.3 Promotion of the F1 event ticketing

3.6.4 Commercial sponsorship value of the F1 events

3.6.5 Analysis of TV broadcasts of F1 events

3.7 Development of major sports events

3.7.1 The Olympics

3.7.2 The World Cup

4 Operation situation of Chinese stadium in China

4.1 Overview of China’s stadium

4.1.1 Definition of stadium

4.1.2 Definition of stadium industry

4.1.3 Basic attributes of stadium

4.1.4 Construction standards of stadium

4.2 Development status of China's stadium

4.2.1 Development situation of China's stadium industry

4.2.2 Operation situation of stadium industry

4.2.3 Business model of stadium

4.2.4 Management mode of stadium after the game

4.2.5 Obstacles in the development of stadium

4.3 Development status of typical stadium in China

4.3.1 Development of Olympic pavilions at home and abroad

4.3.2 Development of major stadium in China

4.4 Development trend of Chinese stadium industry

4.4.1 Operation upgrade model of China's stadium industry

4.4.2 Development prospects of Chinese stadium

4.4.3 Design trend of large stadiums

5 Development of sports fitness and leisure market in China

5.1 Overview of the development status of sports and fitness industry

5.1.1 Characteristics of sports fitness industry

5.1.2 Economic status of sports fitness industry

5.1.3 Development status of sports fitness industry

5.1.4 Market size of sports fitness market

5.1.5 Analysis of sports fitness employees

5.1.6 Demand characteristics of sports consumer

5.1.7 Problems in the sports fitness market

5.1.8 Brand management system of sports fitness industry

5.2 Development status of sports fitness clubs

5.2.1 Overview of sports fitness clubs

5.2.2 Characteristics of different scale fitness clubs

5.2.3 Construction of large-scale and high-end club system

5.2.4 Profitability of sports fitness clubs

5.3 Operation analysis of chain sports fitness clubs

5.3.1 Chain business form of sports fitness clubs

5.3.2 Geographical distribution of chain sports fitness clubs

5.3.3 Chain operation situation of sports fitness clubs

5.3.4 Competitiveness of chain sports fitness clubs

5.3.5 Advantages and disadvantages of chain sports fitness clubs

5.3.6 Improvement of the chain sports fitness club business strategy

5.4 Suggestions for the development of sports fitness industry

5.4.1 SWOT analysis of China's sports fitness industry

5.4.2 Development trend of sports fitness and leisure industry in the future

5.4.3 Suggestions of the development of sports fitness and leisure industry

6 Development situation of sporting goods industry in China

6.1 Development of the sporting goods industry

6.1.1 Overview of the development of sports goods industry

6.1.2 Assets scale of sporting goods industry

6.1.3 Sales revenue of sports goods industry

6.1.4 Total profit of sports goods industry

6.1.5 Profitability of sports goods industry

6.1.6 Costs of sports goods industry

6.1.7 Competitive landscape of sports goods industry

6.1.8 Concentration of sports goods market

6.2 Analysis of outdoor sports goods market

6.2.1 Classification of outdoor products industry

6.2.2 Audience of outdoor products

6.2.3 Status of outdoor products market

6.2.4 Capacity of outdoor product market

6.2.5 Advantages and disadvantages of outdoor products

6.2.6 Competition pattern of outdoor products

6.2.7 Brand awareness and purchasing power

6.2.8 development trend of the outdoor products industry

6.3 Analysis of major sports goods market

6.3.1 Analysis of sports equipment and accessories market

6.3.2 Analysis of sports training fitness equipment market

6.3.3 Market analysis of sports protective equipment products

6.4 Suggestions for the development of sports goods industry

6.4.1 SWOT analysis of sports goods industry

6.4.2 Development trend of sports goods industry in the future

6.4.3 International development of sports goods industry

6.4.4 Competitive strategy of sports goods companies

6.4.5 Suggestions of sports goods industry development

7 Development of sports intermediary service industry in China

7.1 Sports Insurance

7.1.1 Development of sports insurance industry in developed countries

7.1.2 General situation of the development of sports insurance industry

7.1.3 Supply and demand situation of sports insurance industry

7.1.4 National policies promote the development of sports insurance

7.1.5 Brand and risk coexist of sports insurance industry

7.1.6 Speed up the development strategy of sports insurance industry

7.2 Sports lottery

7.2.1 Summary of the development of foreign sports lottery

7.2.2 Development achievements of sports lottery

7.2.3 Sales scale of sports lottery

7.2.4 Construction process of sports lottery legal system

7.2.5 Constraints on the development of sports lottery

7.2.6 Improve the development of sports lottery

7.3 Sports media

7.3.1 Characteristics of the development of sports media industry

7.3.2 Commercial role of sports media

7.3.3 Introduction of sports media broadcast rights

7.3.4 Analysis of CSPN propagation mode

7.3.5 Marketing mode of sports broadcast

7.3.6 Influence of modern media on the concept of sports consumption

7.3.7 Development path of sports media in the post-Olympic era

7.4 Sports Advertising Industry

7.4.1 Definitions and functions of sports advertising

7.4.2 Development status of sports advertising industry

7.4.3 Selling point analysis of sports advertising industry

7.4.4 Strategy model of sports advertising

7.4.5 Development strategy of sports advertising

7.5 Sports tourism

7.5.1 Overview of sports tourism industry

7.5.2 Development characteristics of sports tourism

7.5.3 Consumption of sports tourism

7.5.4 Development of sports tourism products

7.5.5 Analysis of the advantages of developing sports tourism

7.5.6 Improve the development strategy of sports tourism

8 Construction of sports industry base in China

8.1 Shenzhen National Sports Industry Base

8.1.1 Scale of sports industry development

8.1.2 Overview of the industrial base

8.1.4 Spatial layout of the industrial base

8.1.5 Progress in the construction of industrial bases

8.1.6 Development plan of sports industry

8.2 Chengdu Wenjiang National Sports Industry Base

8.3 Fujian Jinjiang National Sports Industry Base

8.4 Beijing Longtan Lake National Sports Industry Base

8.5 Zhejiang Fuyang National Sports Industry Base

8.6 Shandong Leling National Sports Industry Base

9 Business analysis of leading enterprises in sports industry in China

9.1 Business operation of leading enterprise in stadium industry in China

9.1.1 China Sports Industry Group Co., Ltd.

9.1.2 National Stadium Co., Ltd.

9.1.3 Shanghai Dongya Sports Culture Center Co., Ltd.

9.1.4 Beijing iRena Cultural Industry Co., Ltd.

9.1.5 Chengdu Sports Industry Co., Ltd.

9.2 Business operation of leading enterprise in sports fitness industry in China

9.2.1 Shanghai Meigefei Fitness Center Co., Ltd.

9.2.2 Welcome Fitness Management (Shanghai) Limited

9.2.3 Impulse (QingDao) HealthTechCo.,Ltd.

9.2.4 Sibadun Sports Club Co., Ltd.

9.2.5 Shenzhen Catic Wellness Co.,Ltd.

9.3 Business operation of leading enterprise in intermediary service industry in China

9.3.1 China Olympic Sports Industry Co., Ltd

9.3.2 Beijing Shibo International Sport Events Co., Ltd.

9.3.3 Shanghai Jiushi International Saishi Management Co.,Ltd.

10 Marketing model and strategy analysis of sports industry in China

10.1 Overview of sports industry marketing

10.1.1 Introduction of sports industry marketing concept

10.1.2 Role analysis of sports industry marketing

10.1.3 Marketing channel management of sports industry

10.1.4 Marketing promotion methods of sports industry

10.1.5 Progress in integration with the Internet marketing

10.2 Marketing mix mode of large stadiums after the game

10.2.1 Price + cost

10.2.2 Promotion + communication

10.2.3 Product + consumer

10.2.4 Channel + convenience

10.3 Main marketing model of sports goods

10.3.1 Marketing model of service

10.3.2 Marketing model of experience

10.3.3 Marketing model of consultative

10.3.4 Marketing model of sports sponsorship

11 Investment prospects and trends of China's sports industry in 2019-2024

11.1 Investment environment of China's sports industry in 2019- 2024

11.1.1 Forecast on China's macroeconomic development in 2019-2024

11.1.2 The State Council's opinions on accelerating the development of sports industry to promote sports consumption

11.2 International experience of the sports industry investment and financing model

11.2.1 Investment and financing mode of sports industry in developed countries

11.2.2 Practical application of foreign sports industry investment and financing

11.3 Analysis of China's sports industry investment prospects in 2019-2024

11.3.1 Analysis of investment barriers in the sports industry

11.3.2 Analysis of investment opportunities in the sports industry

11.3.3 Development forecast analysis of sports industry

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